Paid Search (PPC)
Google and Microsoft Ads managed for return, not spend.
We build and manage paid search campaigns that capture demand at the moment people are looking. Every account is structured around profitability, with tight keyword control, strong ad copy and landing pages that convert.
What's included
Our paid search (ppc) services.
Account setup and audits
New builds or restructures of existing accounts.
Keyword and bid strategy
Intent-led targeting with smart bidding.
Ad copy and testing
Responsive ads tested continually for performance.
Shopping and Performance Max
Feed optimisation and campaign management for ecommerce.
Landing pages
Dedicated pages designed to convert paid traffic.
Conversion tracking
Accurate tracking across forms, calls and sales.
How we work
A clear process, start to finish.
- Step 1
Discover
Account audit, goals and target cost per acquisition.
- Step 2
Define
Campaign structure, keywords and tracking plan.
- Step 3
Deliver
Launch and daily optimisation.
- Step 4
Improve
Monthly reporting and budget recommendations.
Deliverables
What you walk away with.
- Account audit
- Campaign build
- Conversion tracking
- Monthly report
Platforms and tools
- Google Ads
- Microsoft Ads
- GA4
- Google Tag Manager
FAQs
Common questions.
What budget do we need?
It depends on your market and goals. We will recommend a test budget based on keyword costs.
Do you take a percentage of spend?
We offer transparent management fees agreed upfront.