Tyson Fury vs. Derek Chisora III
- Client
- Tyson Fury vs. Derek Chisora III
- Service
- Social Media
- Sector
- Sport
- Year
- 2022
Overview
For the packed December 3, 2022, fight at Tottenham Hotspur Stadium, our brief was to create immersive, day-long digital storytelling as Tyson Fury defended his WBC Heavyweight title against Derek Chisora in a high-profile trilogy bout.
Approach
Starting at the open workout, we shared exclusive photos, training footage, and behind-the-scenes banter. Across the press conference, weigh-in, and fight night, clients received instant updates ranging from tactical breakdowns to crowd reaction shots culminating in comprehensive, round-by-round coverage of Fury's dominant technical knockout win.
Outcome
Our content gave fans and followers front-row social access to every phase of this milestone event. The data showed major spikes in impressions and shares, cementing our position as trusted event storytellers for marquee boxing nights.
